Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It
Marketing Vanguard
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The Importance of a Purpose Driven Approach to Corporate Social Responsibility
The business roundtable has come together to say that CEOs should not just be focused on shareholder returns and growth, but also in terms of being purpose driven. The problem is historically many companies would focus on purpose drivenness more by something like CSR. At MasterCard we say that our purpose is to connect everyone to priceless possibilities. We have partnered with an organization called Stand Up to Cancer Foundation which was formed by seven ladies who were doing exactly what I have said.
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