The New Music Business with Ari Herstand cover image

How Fly By Midnight Went From YouTubers to Sold Out Tours

The New Music Business with Ari Herstand

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Navigating the Evolving Music Landscape

This chapter explores the influence of TikTok on music creation and promotion, emphasizing storytelling through personal lyrics over traditional hooks. The speakers reflect on their transitional journey from YouTube creators to touring musicians, discussing the importance of supportive teams and strategic partnerships in the industry. They also share insights about their distribution choices, comparing past experiences with DistroKid and their new collaboration with STEM, while expressing excitement for future opportunities.

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