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Presenting 'Throughline': The Nostalgia Bone

It's Been a Minute

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The 19 Fifties - The Happiest Investment Ever

The 19 fifties were the happy days to some peope. The korean war, a nuclear arms race and jim crow all got glossed over with a whole lot of pomade. Marketing needs to seriously consider whether or not certain products could go through the normal life cycle, and after they decline in popularity, might they get popular again? Was there a way to make your nastalgia profitable for them?

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