Creatives Have No Call to Action

Sound is a really interesting area, because if you look at the miec facebook, 98 % of of face bo content, i believe, is watched without sound. If your message is delivered in the audiofile, everyone's in a visit. So you need to make sure that whether you're using titles or supers or you have a story that can be told without under without needing the audio file,. You flip to youtube, and it's completely opposite. Most content is watched would sound where sound is found to be an amplifier to the visual message. Creatives have no call to actionand a lot of people thought, you know, you only need call to action for direct response campaigns,