18min chapter

FranklinCovey On Leadership with Scott Miller cover image

Ed Bastian: Leading with a Heart of Service

FranklinCovey On Leadership with Scott Miller

CHAPTER

The CEO as the Face of a Brand

The speaker discusses the conditions needed for a CEO to become the face of a brand, emphasizing the importance of a human face and authenticity. They share personal experiences and examples, such as the CEO of Delta Airlines admitting a mistake and the importance of vulnerability during the pandemic.

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