28min chapter

The CPG Guys cover image

Omnichannel Retail Leadership with Coca-Cola's Pamela Stewart

The CPG Guys

CHAPTER

The Importance of Digital and E-commerce in Retail

This chapter highlights the emergence of retail media networks and the need to assess and evaluate them. It discusses the goal of modernizing retail at Coca-Cola and the role of technology in simplifying processes and enabling better decisions. The chapter also emphasizes the lessons learned from the pandemic and the focus on digitizing everything and integrating technology to make business operations easier and more seamless.

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