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11min chapter
How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO at Figma, ex-Uber, Google, Microsoft)
In Depth
Innovative Product Development Strategies
This chapter explores the strategic approach to building new products, emphasizing the importance of small teams and prototyping in fostering innovation. Through the example of the product Slides, it illustrates how internal testing and feedback can transform initial skepticism into acceptance. The discussion also highlights the need for collaboration between design and sales teams, along with the integration of customer insights and industry trends to navigate the complexities of product development.
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