
Headlines, Personalization & Other Critical Copy Concepts
Dan Kennedy's Magnetic Marketing Podcast
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Visual Impact: Enhancing Copy with Photographs and Illustrations
This chapter explores the significance of incorporating visuals like photographs and illustrations in marketing copy to amplify the message and captivate the audience. It highlights the power of adding images to headlines to make them more potent and attention-grabbing, along with providing valuable insights on the effectiveness of combining text with imagery.
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