Morning brew is building an incubator of great business writing talent. It's almost similar to what a harvard business review or a fast company would do. Non full time writers can apply to be contributors to morning brew. They just contribute great long for websight and video content. But overtime, as we build a relationship, this can be a great kind of filter for finding awesome talent. I almost think about it like a farm system in majorleag baseball. So if you're just trying to tink about, where do you start with all this? Right?