I'm a big believer that you can either learn lessons with time or you can pay for them in money and this is me paying for it in money. I used to talk shit about people make content. But now having been on the other side of it I can tell you that it was a mistake and it took me a long time to learn. You get amazing teammates who otherwise would never know you exist. They like they see the mission the way you do and they charge 10 times harder towards it because they believe in it. It creates significantly more alignment and real world value  and which money you make by having people inbound coming towards you. Step two: Put all your cash in

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