The User Research Strategist: UXR | Impact | Career  cover image

Episode 26: Conducting user research with limited access to customers

The User Research Strategist: UXR | Impact | Career

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How to Get Your Clients to Give You Their Customers

The B2C part was just customers who were doing things like buying makeup or buying furniture. So what I had to do was find ways to talk to people who were buying makeup clothing, et cetera,. And it didn't have to be from our platform. It could have been any sort of user generated content. We eventually had to go through a recruitment agency to get these customers. If you're able to have your clients or your B2B customers give you their customers or give you access to some sort of customer base that they have, it's going to be really hard for you to do that customer part of the B2B2C.

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