A Boxing Day Grab Bag
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The Cultural Significance of Record Scratches in Commercials
This chapter explores the history and symbolism of the record scratch sound effect and its use in commercials. It discusses how record scratches have become a comedic tool and examines examples of their usage, including Microsoft's use of a record scratch sound effect in a word processing program ad. It also highlights how the sound effect represents interruption and misusing the medium in the digital age.
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