The Rise of the Momo Alias: Speaking Freely in Chinese Online Communities

This chapter explores the phenomenon of young Chinese people adopting the alias 'Momo' as a way to speak freely, avoid harassment, and protect their privacy on social media platforms like Doban and Xiaohongshu. It discusses how users like Emily Yuan use this alter ego to post controversial commentary and the popularity of the Momo identity among thousands of Chinese social media users.