How Camille Brinch Went from Maker to Multimillion Jewelry Brand
Shopify Masters
00:00
Building a Brand
In the beginning, camill was very scrappy. She was buying ounces of silver and then making the jewelry. But now she's realized that there is a big difference from selling a product and building a brand. If you start pushing discounts all time, people wl only buy when they get a discount. So how do we translate that into a black friday? Instead of giving a discount, we run everything at full price.
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