How I Built This with Guy Raz cover image

On athletic shoes: Olivier Bernhard and Caspar Coppetti

How I Built This with Guy Raz

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From Challenges to Triumph: The Brand Journey

This chapter delves into the hurdles faced by a shoe company as it navigated the U.S. market, particularly issues with brand recognition and naming confusion. The discussion highlights key milestones, including the pivotal moment of an athlete endorsing their shoes, which propelled the brand's visibility and sales. Reflecting on their IPO, the speakers discuss the shift in mindset towards responsibility and innovation while committing to sustainability and outlining their long-term vision.

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