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David Schonthal: How To Overcome The Resistance That Always Awaits New Ideas

Lead From the Heart

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Design Thinking - The Greatest Story of All Time

Designing for the elderly is a growing field of study. A 90-year-old woman was inspired to start her own design firm after seeing an episode of 60 minutes on designed thinking. The company, ideo, helps teams develop products and services for people in their eighties or nineties. It also teaches them how to deal with emotional issues that they may not have considered before.

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