20min chapter

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1,007: The Art of Financial Storytelling: A CFO’s Perspective | Ashley Johnson, CFO, Planet

CFO THOUGHT LEADER

CHAPTER

Importance of Retention Rates and Customer Engagement in Finance

The chapter emphasizes the significance of metrics like net dollar retention rate and gross dollar retention rate in impacting revenue and customer relationships. It discusses the CFO's role in understanding and improving retention rates to sustain business growth, focusing on tracking customer engagement and usage to optimize operational strategies. Additionally, it explores the evolution of customer success within finance, the impact of AI on the finance function, and the importance of FP&A teams guiding decision-makers towards informed choices and strategic thinking.

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