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Building India's Largest Protein Brand | Sameer Maheshwari | SparX by Mukesh Bansal

SparX by Mukesh Bansal

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The Growth and Restructuring of a Leading Online Pharmacy in India

This chapter gives a detailed account of the early challenges and growth of 1MG, one of the largest online pharmacies in India. It explores their transition from an e-commerce company to focusing on nutrition products, accidental product market fit, and competition with Amazon.

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