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Special Episode: Behind the Scenes of This Old Marketing (340)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Is Your Podcast a Commodity?
i think the lack of ip makes it a commodity. Like people think that th the premise of their show, for example, is the topics of their show. Not so right? It's the idea and angle. And now i know you need it. Time for a sponsorship break. The sponsor of this episode of this old marketing is zaper. Go to zapier dot com slash t o m for tom.
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