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#142 - Powerful Questions

CISO Tradecraft®

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How to Get More Sales at Black Hat

Cecil Tregraft: The most important question you need to ask and answer is not will you buy my product, but what problem are we solving to create value for the CISO customer? He says a lot of vendors try to gather leads and then follow through when they're trying to get sales. But he says that's kind of the wrong question to ask because it really does nothing to answer the questions that the CISO wants to know about any prospective company.

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