The Agents of Change Digital Marketing Podcast cover image

Boost Your Website Conversions with Ayat Shukairy

The Agents of Change Digital Marketing Podcast

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Optimizing Website Conversions with the SHIP Methodology

This chapter explores the SHIP methodology, a four-phase approach to improving website conversions by analyzing user behavior and leveraging analytics. It highlights the significance of learning from experiments to continuously adapt strategies for better user experience.

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