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How to be a good design leader? / Todd Wilkens / Episode #136

Service Design Show

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Designing for the User Experience - What I've Learned

In a lot of design teams, the thinking and responsibility stops at the level of the eent user, the customer. And they're often what's lacking is a connection to the business goals. "Your incentives as a designer, by helping customers, is actually to help the organization as well," she says.

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