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Tips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas Armitage

Tech Marketing Trends

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Creating a Qualified Leads Pipeline

The cost of SaaS solutions is accelerating, says Brightvision CEO. You need to look at your stack every quarter and say "do I need this?" Do quarterly audits and have internal champions be assigned to manage lower grade tools. Don't start with the highest threshold and not realize that you can take a step back and kind of go down to a lower tier.

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