The rouge plant was ar kind of, well, that kind of it was the seminole plant probably of the twentieth century. Bill would go on to attend every funeral of the six workers killed and visit the wounded and their families. "It's part of a thing that is, i think, a great form leadership, which is being human first," he says.
We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance.
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