Denim Wars | Storming the Castle | 3
Business Wars
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The Evolution of Denim: Targeting a New Generation
This chapter examines the transition of denim from its traditional mining and ranching origins to its current status as a fashion staple for the baby boomer generation. It underscores the necessity for jean manufacturers to innovate in response to cultural trends and competitive pressures, while teasing future discussions on influential figures and brands in denim's history.
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