14min chapter

On Strategy Showcase cover image

Live from London: Martin Weigel, Lucy Jameson and Martin Beverley

On Strategy Showcase

CHAPTER

The Evolution of Planning in Advertising

This chapter examines the future role of planners in the advertising industry, advocating for a balance between imaginative thinking and practical execution. It emphasizes the importance of creativity and strategic insights in shaping brand identity and experiences, particularly in the context of emerging technologies and changing client relationships. The discussion encourages a broader view of brand strategy that transcends traditional advertising and fosters deeper connections between consumers and brands.

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