Jesse Leeworthy is the co-founder and designer behind Memo Bottle. The globally acclaimed, flat reusable bottle that reimagined hydration through minimalist design. With a background in product design engineering, Jesse turned a simple frustration into an award-winning sustainable brand stocked in leading galleries and stores worldwide. In this episode, he shares how Memo Bottle grew from a Kickstarter idea into a cultural icon, and the lessons on design, sustainability, and storytelling that shaped its journey.
Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj
Level up your agency with Wix Studio today: https://www.wix.com/studio
(00:00) Designing the First Memo Bottle
(04:01) From Sketch to Kickstarter
(08:31) The Chaos in Taiwan
(13:01) When Everything Almost Fell Apart
(18:31) The Campaign That Changed Everything
(23:01) Dealing with Backlash and Burnout
(28:31) Design as a Trojan Horse for Change
(34:01) Building Emotional Brands
(40:01) The Art of Authenticity
(46:01) Customer Experience and Packaging
(55:01) Founder Content & Connection
(1:06:01) Sustainability, Design, and Legacy
