The Importance of Ease in Change

Nudge: How the easiest option isn't always the best and how nudges with the best intentions can often backfire. You'll hear from London's most popular black cab driver, Tom Huttley as he explains why Uber wins on the psychological front but fails in almost every other aspect. And I'll share how I've misled you in a previous episode of Nudge, all of that coming up. The podcast I'd like to recommend today is Billion Dollar Moves hosted by Sarah Chen Spellings. An episode where I was a guest called Shocking Tips to Lead and Build Influence with behavioural expert Phil Agnew.