Our thoughts literally shape our reality. What sticks with you deeply are the things that get ingrained that inform those thoughts, right? And what I love, one thing you said, it's our actions. You don't have to operate out of like, this is the only company in the world. We're most motivated to retain and defend their sense of capableness or we're more powerfully motivated to hold on to what we have across all kinds of human dimensions. This can lead us to be conservative, defensive, not just protective, but even more powerful than desire to achieve.