Digitising the Natural Fibre Supply Chain ft. Saurabh Agarwal
Shunya One
D2C Branding
I think that's a natural progression of business, how it works. So for us, the D2C brand is an enabler for my B2B business. I'll be selling directly to consumers as well. But whatever I sell or marketing I do for these brands. Now anybody sitting in Gwalya, a Subhash Emporium will know that this brand, for example, Ramya by Risha Weaves, they have good Sari's. It is available directly to consumer. But my intent is also to sell it to him via his B2B mobile app. He can see the same Sari's and procure in bulk instead of procuring the retail.
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