Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
The Product Marketing Experts
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How Do I Know if This Is Working?
I think sometimes there is a urge to look at like, you know, just be totally driven by TAM or something like that. Well, your goal really should be to try to increase the ratio of those segmented customers and decrease the ratio of non-segmented customers. They have high business performance. And the more that you're able to get of them, overall, you'll drive your performance up.
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