Iso Standards

Socially, sort of socio technical standards. It's almost like that trust barometer and you look with the way in which we think about things,. There's a, there's a a barometer of of what's acceptable, what's not acceptable. And maybe that's the way that when you think about standards applied to things that have a very social technical impact as opposed to purely a okno implementation impact. Whereas something like a where you need to have a social factori at, you need to think about of what is acceptable in the social fabric.