
60: Rewind | Dan Mikulskis on The State of Story in the Fund Industry | Why Fund Mgrs Need to Differentiate (For Real) | How Allocators Influence the Future for Boutiques
Billion Dollar Backstory
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Communicating Distinction: Challenges for Fund Managers
This chapter explores the communication disparities between US and non-US fund managers, emphasizing the need for clear and personal messaging in a competitive asset management landscape. It highlights the importance of unique storytelling to differentiate boutique managers from larger firms and addresses the communication gap between allocators and asset managers. The discussion underscores the balance between growth and specialization, advocating for bravery in establishing a distinct identity while meeting specific investor needs.
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