Every year, for the past six years, I have presented a forward-looking, three-year strategic plan to the board of directors of MinistryWatch. That plan has not always been perfect. In fact, it has never been perfect. Circumstances change. New funding sources become available, or they dry up. Opportunities and barriers arise. These annual exercises in strategic planning have made real to me a lesson from a 1957 speech by President Dwight D. Eisenhower: “Plans are worthless, but planning is everything.”

One of the values of a plan is that it produces accountability. A plan is a commitment to accomplish certain things in the year ahead, or at least to attempt them. Plans keep us from wandering. They keep us focused. That’s why I enjoy the planning process, and it’s one reason I want to share certain aspects of our plans for 2026 with you today. I cannot promise you we will accomplish everything in our plan, but I can promise you these are the things I will focus on this year—and I believe they will make MinistryWatch more effective, and will help make you a more faithful steward of the resources God has entrusted to you.

Expansion of the MinistryWatch 1000 Database. Six years ago, we had less than 500 ministries in our database. Today we have about 1,350 ministries, representing more than $51 billion in annual revenue. The vast majority of our readers tell us they use this database to help them make giving decisions. A third of our readers say they have changed their giving decisions based on the information in our database. That’s real impact, and we want to see that impact grow. Therefore, our goal is to expand our database to 2,000 ministries by the end of 2026. We believe our database is what truly differentiates us from other investigative journalism and “watchdog” organizations, and we intend to “lean in” to that unique asset in 2026.

Increased Use of Artificial Intelligence. Artificial Intelligence (AI) has become all the rage. But MinistryWatch has been using some primitive forms of AI for years. The algorithms of our database and rating systems utilize the principles of AI. We believe that AI presents ethical and practical considerations, but they are considerations journalists have already been dealing with for years — issues such as attribution, plagiarism, and fact-checking. So we are not afraid of AI, and we intend to use it more in the year ahead. We have already developed an AI assessment tool, and we recently published our first story using an AI assist. The growth of AI is inevitable. Using it will not be an option. Our goal will be to use it well and responsibly.

Personalized Giving Portfolio. We hope to roll out this year a new capability in our database, and that is the ability to customize your giving portfolio. You will soon be able to create your own list of ministries — ministries you want to follow, or ministries to which you currently give — and you will receive email notifications of any change in their ratings. We plan to build an app that will allow you to carry this capability around on your smartphone.

Podcast Improvements. I love podcasts, but one of the things I have noticed is that podcasts are everywhere. Worldwide, there are now more than 4 million active podcasts. I’m guessing that you, like me, are getting pickier about what you listen to. I now subscribe to a lot of podcasts, but I don’t listen to every episode. That said, I continue to subscribe because I still listen to every second or third episode, and it costs me nothing to skip an episode I’m not interested in. That’s why in 2026 MinistryWatch will be producing more episodes. Last year we published about 120 episodes. This year we hope to publish 135 to 150 episodes. You might not like them all, but if you are a regular listener, we believe this increase in content will give you more choices. Oh, and no hard feelings if you don’t listen to them all!

More Long Form Print Content. We published nearly 900 stories at MinistryWatch in 2025. In 2026, I don’t expect that number will increase significantly, but we do plan to publish longer pieces. Journalism is supposed to provide the “who, what, where, when, how, and why” for events happening in the world. However, the internet is much better at the “what” than it is at the “why.” Providing the “why” provides judgment, discernment, wisdom. These qualities are in short supply or — even when they exist — are often hard to find amidst the banal, the trivial, and the misinformation. We want MinistryWatch to be a place you can trust not just for the “what,” but for the “how” and “why.” To that end, look for more “explainers” and more “guides to giving” of the kind that we published on sex-trafficking this year.

A few things about MinistryWatch won’t change. We remain committed to being independent, free to users, and — most importantly — guided by a biblical understanding of the world.

If this sounds attractive to you…c’mon along. I believe 2026 will be an exciting year.

TO OUR LISTENERS: The mission of MinistryWatch is to help Christian donors become more faithful stewards of the resources God has entrusted to them. Do you know of a story that will help us fulfill our mission, or do you want to give us feedback about this or any other story? If so, please email us at info@ministrywatch.com.

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