11min chapter

Leveling Up with Eric Siu cover image

Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know

Leveling Up with Eric Siu

CHAPTER

Strategic Marketing: Playing the Infinite Game

This chapter examines the philosophical underpinnings of marketing strategy, emphasizing the necessity of staying focused on a clear vision rather than ephemeral trends. It contrasts the past mass-market approach with today's demand for remarkable, innovative ideas that engage specific audiences. The discussion expands to the concept of life as a game, advocating for long-term relational strategies over short-term wins.

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