In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.
Watch the full interview here.
Get a copy of Seth Godin's newest book: "This is Strategy."
TIME-STAMPED SHOW NOTES:
- (00:00) Understanding Modern Marketing Misconceptions
- (02:52) The Philosophy of Strategy
- (05:47) The Importance of Focus in Marketing
- (09:04) Games and Infinite Play in Business
- (11:57) Empathy and Its Role in Strategy
- (14:47) Navigating Systems in Business
- (18:05) The Power of Time in Strategy
- (21:00) Generosity and Authenticity in Business
- (23:50) The Strategy Behind Book Publishing
- (29:10) The Journey of Writing and Its Impact
- (31:35) The Birth of Email Marketing
- (35:48) The Importance of Focus in Business
- (39:55) Understanding Long-Term Games
- (43:45) The Transformative Power of AI
- (48:34) Education and the Need for Change Agents
- (49:58) Mastering the Art of Storytelling
- (53:50) The Balance Between Hustle and Patience
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