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6min chapter
The weapons of influence
On the reg
The Importance of Commitment and Consistency in Politics
We're more likely to stick to a habit if we make it part of our identity. If you sign a petition, and this has been proven with science quite a few times,. You will do things against your best interest when someone comes to you with an ask that's consistent with how you signed. The Benjamin Franklin effect is very useful in the workplace. So any kind of branded apparel that really reinforces the wearer's sense of identity as a purchaser can be used for political gain. And finally the real twist in the tail: We use these tactics on people who have never heard of us before because they don't know about them.
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