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Golf's Changing Landscape
This chapter explores the evolving dynamics of professional golf, focusing on player compensation, fan engagement, and the impact of LIV Golf's emergence. It highlights the historical context of player payment, contrasting attitudes between U.S. and European golfers, and the challenges the PGA Tour faces in fan engagement. The discussion also delves into the role of individual players in reshaping the sport's narrative and the disconnect between star power and audience viewership.