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US content spend cutbacks, anime's growing investment, and DAZN's future in France

The Amp

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Global Strategies in Streaming and Anime Growth

This chapter examines how streaming services are adapting their content strategies to capitalize on international markets, with a forecasted $11.6 billion investment in non-US original programming by 2024. It highlights the surge in popularity of anime worldwide and discusses demographic trends among its viewers, revealing its appeal to a diverse audience. The focus shifts to Netflix's robust investment in anime production, enhancing its offerings through partnerships with prominent Japanese studios.

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