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#32 Alibaba: The House That Jack Ma Built
Founders
How to Manage a Business in a Distant Market
eBay's China adventure, lasting from 2003 to 2006, is today a case study on how not to go about managing a business in a distant market. Chinese all know what to buy means. Foreigners don't. eBay moved quickly to align the each net site with its global site,. revamping how products were categorized and altering design and functionality of the website.
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