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Emily Hare 'Hyper Localisation, Diversity and Adaption'

The New Abnormal

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Adland, Am, Is That the Ultimate Middle Class Brand?

Om te brands, you're seeing providing a good service now at a time when things are so difficult. A just has the opportunity to engender loyalty like above and beyond e this ad crisisif we're calling it that. For example, er, this is potentially the most middle class example i could come up with: my able and cold, organic hea box delivery amenes have been robust throughout. I genuinely feel like i'm going to be far more loyal to them because of that than anything else they could have done in any other time. It's an interesting thought. And no, you sort like half choking the sort of the ultimate middle class brand, a apl and cold

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