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Product Management Success Guide by Shutterfly Dir. of Product

The Product Podcast

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How to Write a Revenue Model or Pricing Strategy?

Take a baseline. Where are you now? Are you guys just a technology and you're figuring out how to productize it, meaning basement level, meaning you're not anywhere near beta? All right, that's actually good. Because then you could be quite theoretical and kind of just use Excel and just kind of throw numbers into a formula. And if you're not comfortable with doing models, because not everyone is, go to the person in your company that would be the most logical partner for you.

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