Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)
The Marchitect
00:00
Product Marketing - What Do You Enable?
product marketing team, what are they doing to enable t the revenue engine, if you will, to grow faster than the market and competitors? I mean, there's a lot were we're doing. As you would expect, i would say it always starts at the very top with a clear mission, vision, vage, props, a company, narrat top level messaging. And then of course, things like e pricing, product product lances a, things like that. So tiis like an arsenal of ings that we we try to reach ourselves audience with.
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