Lenny's Podcast: Product | Growth | Career cover image

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Harnessing Earned Media for Growth

This chapter explores the significance of earned media and user-generated content in modern marketing strategies, contrasting them with traditional approaches. It emphasizes the need for businesses to adopt diverse growth tactics and integrate various methodologies for sustainable success. Highlighting the importance of innovation, it encourages organizations to invest time in developing new growth strategies while managing reliance on external factors.

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