Uber did a very good job at recruiting teams of people who really wanted to win. By bringing in that sort of person, I think they actually fueled this desire to win in these markets and kept the momentum going. But if you exclusively focus on winning and getting around the existing regulations, there does become this challenge of what's ethical and what's not ethical. In certain business areas, there's often is a little bit of a gray line.
Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.