4min chapter

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Global Growth Needs a Local Approach

HBR On Strategy

CHAPTER

The Importance of Setting Up a Company That Respects Ethics

Uber did a very good job at recruiting teams of people who really wanted to win. By bringing in that sort of person, I think they actually fueled this desire to win in these markets and kept the momentum going. But if you exclusively focus on winning and getting around the existing regulations, there does become this challenge of what's ethical and what's not ethical. In certain business areas, there's often is a little bit of a gray line.

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