Why That Worked  – Presented by StoryBrand.ai cover image

Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy

Why That Worked – Presented by StoryBrand.ai

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The Seven Elements of a Great Marketing Message

The seven elements of a greatmarketing message. Character has a problem, meets a guide, gives them a plan calls them to action and that ends in success or failure. A hero against their will is an even better story than one where they are given the chance to do it themselves. The power of storytelling can be harnessed by brands on behalf of customers.

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