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Company. Airbnb: Becoming a Verb

The Synopsis

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Airbnb's Pioneering Journey

This chapter outlines Airbnb's early growth strategies and investment decisions, emphasizing the importance of customer loyalty over sheer user numbers. It explores the company's challenges and successes as they navigated the competitive travel industry, maintained trust during crises, and leveraged unique marketing techniques. Ultimately, it highlights the evolution of their service offerings and the remarkable transformation they underwent during the COVID-19 pandemic.

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