How to Quantify Your Brand (Plus: Meet a CTC Client)
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
The Importance of Awareness in E-Commerce
The ability to reclaim the idea of awareness as important via creating measurable metrics around it is definitely interesting. I think that's certainly a thing that's been missing at or rather in the e-commerce world, right? All the matters is like, are they going to buy today? It is easy to lose sight of the long term effects of a lot of people being aware of your brand. And there's a really cool company called go tracksuit.com out of Australia who do polling data for political candidates and what we're working on with NFT. They basically take a series of in market customers in a product category and ask them questions about you both sentiment analysis and awareness analysis over time.
Transcript
Play full episode
