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Simon Huck on Mastering Your Own PR, Building a Brand, & Marketing Tips

Life with Marianna

CHAPTER

How to Get People to Invest in an Emergency Kit

Judy was a really it was a very personal thing. I had friends in Southern California who lost their homes in wildfires. And I have family in Florida who had been in storm surges and hurricanes. What was so scary and also fascinating was that no one was prepared like they had no emergency plan. They had no physical products. So we thought my co-founder and I thought, waita minute, this is a category that really can help people.

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