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The Importance of Simple Concepts
Simple is the highest level of intellect. Albert Einstein talks about the five ascending levels of intellect. It starts with smart and then intelligent and then brilliant and then genius and it ends with simple. People don't always want simple because simple, here, simple people think is a synonym or interchange for easy. If it's that simple, that seems too easy. Give me something really robust. That seems like it's going to have greater effect"