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Uncanny Valley | WIRED

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How Can We Study Recommendation Systems?

We don't really know what the effects of these systems are because there's never been a proper controlled experiment about comparing two different recommendations systems. I and other scholars have designed such experiments, but you can't run them because you need the cooperation of the platforms. So broadly speaking, the experiment that many researchers would like to do isn't possible yet. And even when they are asking the right questions, we don't get to see the answers.

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